Курс английского языка: введение в семиотику

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Lesson 10: Modes of Address

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  1. 'Style of Vision'
  2. Key opinions
  3. Texts within a code
  4. Points-of-view
  5. Directness and formality

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Resources for Lesson 10:
  • Chandler, Daniel. Semiotics for Beginners.
  • Alberti, Leon Battista (1966): On Painting (trans. John R Spencer). New Haven, CT: Yale University Press
  • Wright, Lawrence (1983): Perspective in Perspective. London: Routledge & Kegan Paul
  • Romanyshyn, Robert D (1989): Technology as Symptom and Dream. London: Routledge
  • Foucault, Michel (1970): The Order of Things. London: Tavistock
  • Peirce, Charles Sanders (1931-58): Collected Writings (8 Vols.). (Ed. Charles Hartshorne, Paul Weiss & Arthur W Burks). Cambridge, MA: Harvard University Press
  • Johnson, Richard (1996): 'What is Cultural Studies Anyway?'. In Storey (Ed.) op. cit., pp. 75-114
  • MacCabe, Colin (1974): 'Realism and the Cinema', Screen 15(2), pp. 7-27
  • Althusser, Louis (1971): Lenin and Philosophy (trans. Ben Brewster). London: New Left Books
  • Booth, Wayne C ([1961] 1983): The Rhetoric of Fiction (2nd Edn.). Chicago, IL: Chicago University Press
  • Kress, Gunther & Theo van Leeuwen (1996): Reading Images: The Grammar of Visual Design. London: Routledge
  • Tolson, Andrew (1996): Mediations: Text and Discourse in Media Studies. London: Arnold
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