Lesson 11: Encoding/Decoding
Resources for Lesson 11:
Chandler, Daniel. Semiotics for Beginners.
Hall, Stuart ([1973] 1980): 'Encoding/decoding'. In Centre for Contemporary Cultural Studies (Ed.): Culture, Media, Language: Working Papers in Cultural Studies, 1972-79 London: Hutchinson, pp. 128-38
Corner, John (1983): 'Textuality, Communication and Power'. In Davis, Howard & Paul Walton (Eds.) (1983a): Language, Image, Media. Oxford: Basil Blackwell, pp. 266-81
Eco, Umberto (1965): 'Towards a Semiotic Enquiry into the Television Message', In Corner & Hawthorn (Eds.) (1980), pp. 131-50
Eco, Umberto (1981): The Role of the Reader. London: Hutchinson
Smith, Frank (1988): Understanding Reading. Hillsdale, NJ: Erlbaum
Olson, David (1994): The World on Paper: The Conceptual and Cognitive Implications of Writing and Reading. Cambridge: Cambridge University Press
Jakobson, Roman (1960): 'Closing Statement: Linguistics and Poetics'. in Sebeok, Thomas A (Ed.) (1960): Style in Language. Cambridge, MA: MIT Press, , pp. 350-77
Foucault, Michel (1970): The Order of Things. London: Tavistock
http://www.sjsu.edu/faculty/wooda/171/171syllabus4chapter2.html
http://www.fanpop.com/spots/ugly-betty/articles/15640
Myers, Kathy (1983): 'Understanding Advertisers'. In Davis, Howard & Paul Walton (Eds.) (1983): Language, Image, Media. Oxford: Basil Blackwell , pp. 205-223
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Пермский государственный университет
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