Lesson 4: Paradigmatic Analysis
Analytical Method
Levi-Strauss reported three stages in his analytical method:
- define the phenomenon under study as a relation between two or more terms, real or supposed;
- construct a table of possible permutations between these terms;
- take this table as the general object of analysis which, at this level only, can yield
necessary connections, the empirical phenomenon considered at the beginning being only one
possible combination among others, the complete system of which must be reconstructed
beforehand.
(Levi-Strauss 1964, 16)
Permutation is a combination where the order of things is important.
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Class assignment 1 (group work, done orally):
Watch the video and perform its paradigmatic analysis so that eventually you could find out its meaning.
video
Class assignment 2 (pair work, done orally):
- Watch the video and
perform its paradigmatic analysis so that eventually you could find out its meaning.
video
- Decide what differences resulting from your paradigmatic analysis could be used to create the "brand scene" "Breakfast at Tyffany's".
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Resources for Lesson 4:
Chandler, Daniel. Semiotics for Beginners.
Silverman, Kaja (1983): The Subject of Semiotics. New York: Oxford University Press
Lodge, David ([1977] 1996): The Modes of Modern Writing: Metaphor, Metonymy and the Typology of Modern Literature. London: Arnold
Spiggle, Susan (1998): 'Creating the Frame and the Narrative: From Text to Hypertext'. In Stern op. cit., pp. 156-190.
Cook, Guy (1992): The Discourse of Advertising. London: Routledge
Levi-Strauss, Claude (1964): Totemism (trans. Rodney Needham). Harmondsworth: Penguin
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Пермский государственный университет
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