Lesson 4: Paradigmatic Analysis
Analytical Method (2)
Class assignment (group work, done orally):
Analyze the information about some of cultural references to the "Breakfast at Tiffany's" film and specify the features which according to these references compose the idea of this brand name.
Episode 3.02 of CSI: New York, "Not What It Looks Like", features a trio of women who dress as Holly Golightly and rob a jewellery store.
In The Simpsons episode "I'm with Cupid", several of the men are spying on Apu at Springfield's Tiffany & Co. Instead of buying a diamond like they expect, he comes out with a croissant. Chief Wiggum says "Aw, that's right, they have breakfast at Tiffany's now."
Both the book series and TV series of Gossip Girl make many references to Audrey and the film. The character Blair Waldorf considers Audrey an idol and frequently watches Breakfast at Tiffany's.
- Episode 1.04, "Bad News Blair", opens with a dream sequence recreation of the film's opening scene. Blair Waldorf is dressed as Holly, and she exits a taxi cab with coffee and pastry in hand. She stares up at a store, but instead of Tiffany & Co., it's Henri Bendel.
- In episode 2.08 of the North American version of Queer As Folk, the character Emmett parodies the film's opening scene by standing outside a jewelry store wearing a dress and eating a croissant..
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Resources for Lesson 4:
Chandler, Daniel. Semiotics for Beginners.
Silverman, Kaja (1983): The Subject of Semiotics. New York: Oxford University Press
Lodge, David ([1977] 1996): The Modes of Modern Writing: Metaphor, Metonymy and the Typology of Modern Literature. London: Arnold
Spiggle, Susan (1998): 'Creating the Frame and the Narrative: From Text to Hypertext'. In Stern op. cit., pp. 156-190.
Cook, Guy (1992): The Discourse of Advertising. London: Routledge
Levi-Strauss, Claude (1964): Totemism (trans. Rodney Needham). Harmondsworth: Penguin
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Пермский государственный университет
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