Курс английского языка: введение в семиотику

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Lesson 7: Signs/Denotation, Connotation and Myth

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Symbolic Signs

Three Modes of Signs

  • Symbol/symbolic: a mode in which the signifier does not resemble the signified but which is fundamentally arbitrary or purely conventional - so that the relationship must be learnt: e.g. language in general (plus specific languages, alphabetical letters, punctuation marks, words, phrases and sentences), numbers, morse code, traffic lights, national flags;

  • Icon/iconic: a mode in which the signifier is perceived as resembling or imitating the signified (recognizably looking, sounding, feeling, tasting or smelling like it) - being similar in possessing some of its qualities: e.g. a portrait, a cartoon, a scale-model, onomatopoeia, metaphors, 'realistic' sounds in 'programme music', sound effects in radio drama, a dubbed film soundtrack, imitative gestures;

  • Index/indexical: a mode in which the signifier is not arbitrary but is directly connected in some way (physically or causally) to the signified - this link can be observed or inferred: e.g. 'natural signs' (smoke, thunder, footprints, echoes, non-synthetic odours and flavours), medical symptoms (pain, a rash, pulse-rate), measuring instruments (weathercock, thermometer, clock, spirit-level), 'signals' (a knock on a door, a phone ringing), pointers (a pointing 'index' finger, a directional signpost), recordings (a photograph, a film, video or television shot, an audio-recorded voice), personal 'trademarks' (handwriting, catchphrase) and indexical words ('that', 'this', 'here', 'there').
The three forms are listed here in decreasing order of conventionality. Symbolic signs such as language are (at least) highly conventional; iconic signs always involve some degree of conventionality; indexical signs 'direct the attention to their objects by blind compulsion' (Peirce 1931-58, 2.306). Indexical and iconic signifiers can be seen as more constrained by referential signifieds whereas in the more conventional symbolic signs the signified can be seen as being defined to a greater extent by the signifier. Within each form signs also vary in their degree of conventionality.

Class assignment (pair work, done orally):

Bearing in mind the above information on symbolic signs, consider the pictures below and comment upon their meaning.

picture 1,
picture 2,
picture 3.

 

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Resources for Lesson 7:
  • Chandler, Daniel. Semiotics for Beginners.
  • Student Essays (Daniel Chandler's course)
  • Peirce, Charles Sanders (1931-58): Collected Writings (8 Vols.). (Ed. Charles Hartshorne, Paul Weiss & Arthur W Burks). Cambridge, MA: Harvard University Press
  • http://network.nature.com/people/noah/blog/2008/08/26/what-does-mirror-self-recognition-really-mean
  • http://www.aidan.co.uk/article_vw_camper_van_warning_signs.htm
  • http://www.iconic-images.com/sign-writing.html
  • http://rivig88.blogspot.com/
  • http://yakuzas.org/forums/international-forum/13717-14-amazing-interactive-drawings.html
  • http://blog.lib.umn.edu/raim0007/gwss3307_fall2007/2007/09/omg_brad1.html#more
  • http://veryveryfun.com/index.php?option=com_content&task=view&id=75&Itemid=1
  • http://reparent.blog.uvm.edu/archives/2007/08/more_and_less_h.html
  • Пермский государственный университет

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