Lesson 7: Signs/Denotation, Connotation and Myth
Icon/iconic signs
Even the most 'realistic' image is not a replica or even a copy of what is depicted.
We rarely mistake a representation for what it represents.
D. Chandler. Semiotics for Beginners
Semioticians generally maintain that there are no 'pure' icons - there is always an element of cultural convention involved.
Peirce stated that although 'any material image' (such as a painting) may be perceived as looking like what it represents, it is 'largely conventional in its mode of representation' (Peirce 1931-58, 2.276). 'We say that the portrait of a person we have not seen is convincing."
We see the resemblance when we already know the meaning' (Cook 1992, 70). Thus, even a 'realistic' picture is symbolic as well as iconic.
Kent Grayson observes: 'Because we can see the object in the sign, we are often left with a sense that the icon has brought us closer to the truth than if we had instead seen an index or a symbol' (Grayson 1998, 36). He adds that 'instead of drawing our attention to the gaps that always exist in representation, iconic experiences encourage us subconsciously to fill in these gaps and then to believe that there were no gaps in the first place... This is the paradox of representation: it may deceive most when we think it works best' (ibid., 41).
Class assignment 1 (pair work, done orally):
Basing upon what you have read decide which of the following pictures bear more characteristics of iconicity:
set 1
set 2
Class assignment 2 (pair work, done orally):
Comment upon the connotation of each picture.
pictures
Class assignment 3 (group work, done orally):
Decide what type/types of signs is/are presented in these pictures:
pictures
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Resources for Lesson 7:
Chandler, Daniel. Semiotics for Beginners.
Student Essays (Daniel Chandler's course)
Barthes, Roland ([1957] 1987): Mythologies. New York: Hill & Wang
Hjelmslev, Louis (1961): Prolegomena to a Theory of Language (trans. Francis J Whitfield). Madison: University of Wisconsin Press
Peirce, Charles Sanders (1931-58): Collected Writings (8 Vols.). (Ed. Charles Hartshorne, Paul Weiss & Arthur W Burks). Cambridge, MA: Harvard University Press
Cook, Guy (1992): The Discourse of Advertising. London: Routledge
Grayson, Kent (1998): 'The Icons of Consumer Research: Using Signs to Represent Consumers' Reality'. in Stern, Barbara B (Ed) (1998): Representing Consumers: Voices, Views and Visions. London: Routledge
http://network.nature.com/people/noah/blog/2008/08/26/what-does-mirror-self-recognition-really-mean
http://www.aidan.co.uk/article_vw_camper_van_warning_signs.htm
http://www.iconic-images.com/sign-writing.html
http://rivig88.blogspot.com/
http://yakuzas.org/forums/international-forum/13717-14-amazing-interactive-drawings.html
http://blog.lib.umn.edu/raim0007/gwss3307_fall2007/2007/09/omg_brad1.html#more
http://veryveryfun.com/index.php?option=com_content&task=view&id=75&Itemid=1
http://reparent.blog.uvm.edu/archives/2007/08/more_and_less_h.html
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Пермский государственный университет
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