Курс английского языка: введение в семиотику

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Lesson 7: Signs/Denotation, Connotation and Myth

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Icon/iconic signs

Even the most 'realistic' image is not a replica or even a copy of what is depicted.
We rarely mistake a representation for what it represents.

D. Chandler. Semiotics for Beginners

Semioticians generally maintain that there are no 'pure' icons - there is always an element of cultural convention involved.

Peirce stated that although 'any material image' (such as a painting) may be perceived as looking like what it represents, it is 'largely conventional in its mode of representation' (Peirce 1931-58, 2.276). 'We say that the portrait of a person we have not seen is convincing."

We see the resemblance when we already know the meaning' (Cook 1992, 70). Thus, even a 'realistic' picture is symbolic as well as iconic.

Kent Grayson observes: 'Because we can see the object in the sign, we are often left with a sense that the icon has brought us closer to the truth than if we had instead seen an index or a symbol' (Grayson 1998, 36). He adds that 'instead of drawing our attention to the gaps that always exist in representation, iconic experiences encourage us subconsciously to fill in these gaps and then to believe that there were no gaps in the first place... This is the paradox of representation: it may deceive most when we think it works best' (ibid., 41).

Class assignment 1 (pair work, done orally):

Basing upon what you have read decide which of the following pictures bear more characteristics of iconicity:

  • set 1
  • set 2
  • Class assignment 2 (pair work, done orally):

    Comment upon the connotation of each picture.

  • pictures
  • Class assignment 3 (group work, done orally):

    Decide what type/types of signs is/are presented in these pictures:

  • pictures
  •  

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    Resources for Lesson 7:
  • Chandler, Daniel. Semiotics for Beginners.
  • Student Essays (Daniel Chandler's course)
  • Barthes, Roland ([1957] 1987): Mythologies. New York: Hill & Wang
  • Hjelmslev, Louis (1961): Prolegomena to a Theory of Language (trans. Francis J Whitfield). Madison: University of Wisconsin Press
  • Peirce, Charles Sanders (1931-58): Collected Writings (8 Vols.). (Ed. Charles Hartshorne, Paul Weiss & Arthur W Burks). Cambridge, MA: Harvard University Press
  • Cook, Guy (1992): The Discourse of Advertising. London: Routledge
  • Grayson, Kent (1998): 'The Icons of Consumer Research: Using Signs to Represent Consumers' Reality'. in Stern, Barbara B (Ed) (1998): Representing Consumers: Voices, Views and Visions. London: Routledge
  • http://network.nature.com/people/noah/blog/2008/08/26/what-does-mirror-self-recognition-really-mean
  • http://www.aidan.co.uk/article_vw_camper_van_warning_signs.htm
  • http://www.iconic-images.com/sign-writing.html
  • http://rivig88.blogspot.com/
  • http://yakuzas.org/forums/international-forum/13717-14-amazing-interactive-drawings.html
  • http://blog.lib.umn.edu/raim0007/gwss3307_fall2007/2007/09/omg_brad1.html#more
  • http://veryveryfun.com/index.php?option=com_content&task=view&id=75&Itemid=1
  • http://reparent.blog.uvm.edu/archives/2007/08/more_and_less_h.html
  • Пермский государственный университет

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