Lesson 7: Signs/Denotation, Connotation and Myth
Home assignment 6
Analyze the video and comment upon the types of signs you notice as well as their denotation, connotation and myths they sustain.
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Resources for Lesson 7:
Chandler, Daniel. Semiotics for Beginners.
Student Essays (Daniel Chandler's course)
Barthes, Roland ([1957] 1987): Mythologies. New York: Hill & Wang
Hjelmslev, Louis (1961): Prolegomena to a Theory of Language (trans. Francis J Whitfield). Madison: University of Wisconsin Press
Peirce, Charles Sanders (1931-58): Collected Writings (8 Vols.). (Ed. Charles Hartshorne, Paul Weiss & Arthur W Burks). Cambridge, MA: Harvard University Press
Cook, Guy (1992): The Discourse of Advertising. London: Routledge
Grayson, Kent (1998): 'The Icons of Consumer Research: Using Signs to Represent Consumers' Reality'. in Stern, Barbara B (Ed) (1998): Representing Consumers: Voices, Views and Visions. London: Routledge
Davis, Howard & Paul Walton (Eds.) (1983a): Language, Image, Media. Oxford: Basil Blackwell
Lakoff, George & Mark Johnson (1980): Metaphors We Live By. Chicago: University of Chicago Press
Hayward, Susan (1996): Key Concepts in Cinema Studies. London: Routledge
http://network.nature.com/people/noah/blog/2008/08/26/what-does-mirror-self-recognition-really-mean
http://www.aidan.co.uk/article_vw_camper_van_warning_signs.htm
http://www.iconic-images.com/sign-writing.html
http://rivig88.blogspot.com/
http://yakuzas.org/forums/international-forum/13717-14-amazing-interactive-drawings.html
http://blog.lib.umn.edu/raim0007/gwss3307_fall2007/2007/09/omg_brad1.html#more
http://veryveryfun.com/index.php?option=com_content&task=view&id=75&Itemid=1
http://reparent.blog.uvm.edu/archives/2007/08/more_and_less_h.html
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Пермский государственный университет
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